Musings of an Honourary Canadian

Sirius is broadcasting the Super Bowl on 12 channels, in 8 different languages:

New England Patriots announcers Ch. 126
New York Giants announcers Ch. 123
National (Westwood One Radio) Ch. 124
BBC Radio Ch. 125
Spanish-Latin America (Westwood One) Ch. 181
Spanish-Spain (CANAL+ Spain) Ch. 110
French (France 2) 143
Japanese (NHK Japan) Ch. 140
German (ARD) Ch. 130
Flemish (Telenet) Ch. 119
Russian (NTV Plus broadcast) Ch. 122
Mandarin Chinese (SMG) Ch. 121

What I want to know is this: How did Flemish wind up being one of the choices? I have known one person in my life who speaks Flemish.

(Disclaimer: I work for Westwood One.)